June Ambrose has been named global ambassador and creative director at Naturalizer, marking a major new chapter in her fashion career. The veteran stylist and designer is now leading a new footwear direction that centers comfort without giving up style.
The partnership comes shortly after Ambrose’s exit from Puma. However, she moved quickly into this role, aligning with a brand known for designing shoes made specifically for women’s feet.
June Ambrose Joins Naturalizer as Global Ambassador and Creative Director
Ambrose’s role places her at the center of Naturalizer’s creative future. She will help shape the brand’s look, messaging, and product direction on a global level.
Moreover, her appointment signals Naturalizer’s push to reach a new generation of style-conscious consumers. The brand sees Ambrose as a bridge between its long history and modern fashion culture.
“I created a collection that really feels like it’s for the future of how women want to go through the streets and through life,” Ambrose said during a showroom walkthrough.
Naturalizer Sport Launches With Style and Comfort at the Core
Ambrose’s first major project is Naturalizer Sport, a new footwear line launching in spring 2026. The rollout will include three capsule collections, according to Hypebae.
The line focuses on blending fashion with everyday comfort. Ambrose has said uncomfortable shoes are “rude,” making comfort her top design priority.
“When you think about sport and footwear, you think sneaker,” she explained. “I wanted to merge those two worlds with comfort first and fashion second.”
Shoes Designed to Move With Women’s Real Lives
The new designs mix classic and modern elements. Styles include lace-up pointed pumps inspired by trainers, chunky slip-on shoes, and sporty strappy flats.
Each shoe was developed with a specific personality in mind. Ambrose wanted the collection to feel expressive, practical, and wearable across different lifestyles.
“I wanted it to be multi-generational and multicultural,” she said. “Some women want to dance in their pumps. Others want sneakers that feel like fashion.”
Honoring Naturalizer’s Legacy While Reaching a New Audience
Naturalizer was founded in 1927 and was the first brand to create shoes using a woman’s last. That history played a major role in Ambrose’s decision to partner with the company.
She believes the brand’s foundation aligns with her values as a designer. Both focus on intention, function, and respect for women’s bodies.
“They understand that a woman’s foot is not a man’s foot,” Ambrose said. “There is intention in the DNA of the brand.”
A Career Move That Signals Long-Term Vision
This role represents more than a comeback moment for Ambrose. Instead, it reflects her long-term influence in fashion and design.
By joining Naturalizer, Ambrose is helping redefine what modern footwear can look like. Style, comfort, and real life no longer compete. They work together.
