Prime Video Confirms Serena Williams’ New Docuseries Role
Serena Williams has officially joined Prime Video’s new docuseries The CEO Club as both a star and an executive producer. The eight-episode series will highlight a group of influential women who are reshaping business and culture. Prime Video shared that the show will give viewers a close look at their work, personal lives, and the support systems that keep them going.
Williams said she enjoyed helping shape the project behind the scenes. “As an executive producer, I’ve had so much fun helping bring this series to life,” she said in a press release. She added that celebrating the “brilliance, ambition, and sisterhood” of women she admires made the experience meaningful.
The series will debut on February 23 and will stream in more than 240 countries and territories. Producers include Amazon, MGM Studios, and Blink-49 Studios.
A Closer Look at the Women Featured in The CEO Club
The docuseries follows Serena Williams along with several other high-profile women building major careers. They include Latin pop superstar Thalía, designer Dee Ocleppo Hilfiger, and SHOP.COM CEO Loren Ridinger. Also featured are supermodel and Cay Skin founder Winnie Harlow, Conteur Capital founder Hannah Bronfman, and Isabela Rangel Grutman, founder of ISA Jewelry.
The show documents how each woman navigates leadership roles while balancing entrepreneurship, motherhood, friendships, and personal challenges. Prime Video notes that the series will show both their individual paths and their shared moments of connection.
Executive producer Tara Long said the series reflects the power of women who step confidently into their roles. “These multi-hyphenate CEOs aren’t waiting to be invited in — they are building their own tables,” she said.
Serena Williams Continues Her Work Beyond the Court
This series is not Serena Williams’ first time leading a major documentary project. Her ESPN series In the Arena: Serena Williams aired in 2024 and highlighted her 27-year tennis career before she retired in 2022. The new series allows her to shift from being the subject to shaping the stories of others.
Her role as both a cast member and executive producer signals a new chapter in her storytelling career. It also expands her presence in entertainment, where she continues to amplify the experiences of women pursuing big goals.
Winnie Harlow’s appearance adds another layer of interest, especially for viewers who followed her journey from America’s Next Top Model to global brand founder. Her past comments about the show sparked conversation, but she later clarified her appreciation for the opportunity.
Prime Video Sets Global Release for February 23
Viewers will not have to wait long for The CEO Club. The docuseries will premiere on Prime Video on February 23. Its worldwide release will reach more than 240 countries and territories, making it one of Prime Video’s most widely available lifestyle series of the season.
The combination of high-profile cast members, real-life storytelling, and behind-the-scenes access positions The CEO Club as a major release for early 2026. With Serena Williams helping lead the project, the series is expected to draw significant attention from fans of business, culture, and women’s leadership.
