Kelly Rowland Lights Up Lancôme’s Juicy Tubes Campaign with 2000s Nostalgia
Kelly Rowland is taking fans back to the early 2000s with a look we all remember. The Destiny’s Child star and actress is the face of Lancôme’s 25th anniversary campaign for its famous Juicy Tubes lip gloss.
In a fun new video released on May 17, Rowland rocks her bold, flipped red bob — a hairstyle she famously wore in the 2002 hit “Dilemma” with Nelly. The ad shows her applying the candy-scented gloss while smiling and reminiscing. “Oh my gosh! Oh my gosh, I totally remember this,” she says with a laugh, bringing instant memories to longtime fans.
Early 2000s Fashion and Beauty Make a Bold Return
Rowland’s look is a clear nod to Y2K beauty, an era filled with shimmer, shine, and playful hairstyles. Her signature red bob made waves during the early 2000s, and seeing it again has thrilled fans. The beauty brand shared the video on Instagram with the caption, “So juicy, so iconic.”
Fans flooded the comment section with love and memories of Juicy Tubes. “Omg I loved juicy tubes !!! The og staple,” wrote model Draya Michele. Others shared how the gloss played a big part in their teenage years and makeup bags.
Why Juicy Tubes Still Matters 25 Years Later
First released in the late 1990s, Lancôme’s Juicy Tubes became a must-have item for young women everywhere. Known for its glossy finish and sweet scent, it was a beauty essential for anyone chasing that high-shine look.
Now, 25 years later, the brand is bringing it back with the same spirit but updated shades. Colors include Pure, Spring Fling, Miracle, Marshmallow Electro, Magic Spell, and Hallucination. The gloss promises the same long-lasting shine that made it a classic.
A Campaign Celebrating Icons Across Generations
Kelly Rowland isn’t the only star in this nostalgic campaign. Lancôme is honoring celebrities who “transcend generations” with a series of throwback-inspired ads. Upcoming appearances include Gossip Girl star Ed Westwick, channeling his famous Chuck Bass character, and socialite Paris Hilton, embracing her Simple Life days.
Fans are excited to see these familiar faces return, bringing back the style and fun of the early 2000s. It’s a reminder of how beauty trends and pop culture moments continue to shape new generations while honoring the past.
Fans and Industry Insiders Share the Love
The excitement isn’t just among fans — beauty insiders are also feeling the nostalgia. Author and business leader Daria Burke shared how Juicy Tubes marked a big moment in her career. “Juicy Tubes was the very first product franchise I worked on when I started my beauty brand marketing career at Lancôme in NYC!” she recalled.
She added, “To see you working with them after our partnership during my time at CMO of JustFab is such an incredible full-circle moment for me.” Stories like these show how one beauty product can hold memories for so many people, from makeup lovers to industry professionals.
