A Groundbreaking Achievement for Queen Tahj
Queen Tahj, also known as Taj Williams, recently made history as the first artist to design a Super Bowl logo. For the NFL, this marks a significant shift, embracing individuality and artistry to represent one of the most-watched sporting events globally.
“When I realized the project’s magnitude, I couldn’t believe I was chosen,” Tahj shared. She described the experience as surreal and a testament to how far her creativity could reach. The design process mirrored her approach to crafting suits in her Black Masking tradition. “I wanted the logo to tell a story and evoke powerful emotions,” she explained.
Tahj’s collaboration with the NFL is more than just personal success; it’s a groundbreaking moment for artists, proving that creativity rooted in culture can resonate on global stages.
Honoring the Black Masking Tradition
Tahj’s journey began in New Orleans, where Black Masking culture is deeply woven into the city’s identity. Introduced to the tradition by her uncle, Tahj recalls her awe at seeing her first queen in the tribe. “I didn’t know women could participate. That moment changed everything for me,” she said.
Black Masking culture emerged as a celebration by African Americans excluded from mainstream Mardi Gras events. Rooted in paying homage to Native Americans who helped runaway enslaved individuals, the tradition carries profound historical significance.
For Tahj, being a queen in her tribe means more than wearing elaborate suits on Mardi Gras day. “It’s a way of life,” she emphasized, noting her role in supporting children and fellow tribe members. Her intricate suits, designed annually, reflect her personal journey and serve as storytelling pieces.
From Football Captain to Super Bowl Logo Designer
Football has been part of Tahj’s life since childhood. As the only girl on her middle school football team, she learned early on to challenge societal norms. “It taught me to follow my dreams and ignore what’s labeled for boys or girls,” she shared.
This passion for football came full circle when the NFL approached her for the Super Bowl project. Tahj sees the league’s initiatives, such as supporting small businesses in New Orleans, as a reflection of community spirit. “It’s an honor to work with an organization that uplifts the city,” she said.
Tahj hopes her achievement inspires others to dream big and seize opportunities. “I want this to open doors for more artists,” she added.
Passing the Torch: Tahj’s Advice to Future Generations
Tahj believes in the importance of preserving tradition while encouraging individuality. Her advice to young Black Masking artists is simple: “Have fun and remember why we do this. The beauty lies in the process.”
She warns against the pressure to stand out for the sake of it. “Focus on what makes the culture special to you,” she advised, emphasizing that authenticity and joy are at the heart of her designs.
