Kelli M. Coleman and Anika J. Obegbo are the powerhouse entrepreneurs behind The TEN Nail Bar, a Detroit-based nail salon franchise redefining the beauty industry. Since its founding in 2016, the Black-owned business has grown into a multi-million-dollar brand while creating positive change in its community.
Their mission extends beyond offering premium nail services. They aim to inspire economic empowerment and inclusivity, all while delivering top-notch experiences for customers and employees alike.
Building a Business Rooted in Community
The idea for The TEN Nail Bar came to life after Coleman and Obegbo experienced elevated nail salons in cities like Chicago and New York. Inspired by these spaces, they saw an opportunity to bring the same level of quality and care to their hometown of Detroit.
Detroit’s revitalization after bankruptcy created the perfect environment for their vision. The entrepreneurs wanted to make a meaningful contribution to their city while addressing the lack of premium nail care options.
“We were looking to create a space that reflected the sense of community we experienced at Spelman College,” Obegbo shared. Their HBCU background played a key role in shaping the salon’s values of collaboration and empowerment.
Turning Challenges into Opportunities
While Coleman and Obegbo always envisioned scaling their business, franchising wasn’t part of the original plan. However, it became a logical step as they looked for ways to expand while empowering others to start their own businesses.
Franchising allows The TEN Nail Bar to reach new markets and gives local entrepreneurs the tools to succeed. “We love sharing our blueprint for success,” Coleman explained. Their approach has helped them create lasting partnerships and a scalable business model.
Detroit was the starting point, with two successful locations addressing the city’s demand for quality nail care. They’ve proven that balancing a strong local presence with ambitious growth plans is not only possible but also transformative.
Lessons in Leadership and Collaboration
Throughout their journey, the founders have learned valuable lessons from one another. Coleman’s attention to detail and creative vision have pushed Obegbo to embrace higher standards, while Obegbo’s focus on empathy has taught Coleman the importance of flexibility.
“Working together has allowed us to dream bigger,” Coleman said. Their shared commitment to excellence and innovation ensures that The TEN Nail Bar continues to thrive and evolve.
Both entrepreneurs credit their partnership for keeping them motivated during challenging times. By leaning on each other, they’ve stayed true to their purpose of uplifting their community and breaking barriers in the beauty industry.
Empowering Black Women Entrepreneurs
Coleman and Obegbo are passionate about encouraging other Black women to take the leap into entrepreneurship. “Just do it,” Obegbo advised. “Overthinking kills ideas. If it’s your vision, it’s yours to execute.”
Coleman echoed this sentiment, emphasizing the importance of taking action. “Delays kill deals,” she said. “Acting on your ideas is often what sets you apart.”
Their success with The TEN Nail Bar is a testament to the power of action, collaboration, and a clear purpose. They’ve not only built a thriving business but also opened doors for hundreds of Black and Brown women to join the entrepreneurial journey.
Redefining Beauty and Economic Empowerment
The TEN Nail Bar is more than a nail salon. It’s a symbol of what’s possible when vision, determination, and community come together. Coleman and Obegbo have shown that the beauty industry can be a vehicle for empowerment, wealth creation, and positive change.
Their story inspires others to dream big, take bold steps, and build businesses that uplift both individuals and communities.
