A Vision Turns Into Reality
Paula Whittle’s creation, Atlanta International Fashion Week (ATLFW), has been a beacon of fashion and creativity for 17 years. As the first Black woman to establish an international fashion week, Whittle’s journey from vision to reality is remarkable. Despite the immense success of ATLFW, Whittle’s path was filled with challenges that could have derailed her dreams.
Whittle’s initial vision for ATLFW was driven by her desire to foster diversity, innovation, and creativity in the fashion world. Over the years, ATLFW has grown into a global success, featuring diverse designers and artists from around the world. However, behind the scenes, Whittle faced severe personal struggles.
Overcoming Personal Challenges
Whittle’s journey to success was marred by significant personal battles. Diagnosed with lupus, fibromyalgia, and an arthritic spine, she encountered immense physical and emotional hardships. Despite these obstacles, Whittle’s determination never wavered. She continued to organize ATLFW while managing her health issues, even teaching herself to walk again after relying on a wheelchair.
“I had to take my eyes off my situation and think about how other people depended on me,” Whittle shared. Her resilience in the face of adversity highlights her unwavering commitment to her mission. She used her struggles as motivation to push forward and fulfill her purpose.
Building a Platform for Diversity and Creativity
ATLFW is more than just a fashion show; it is a platform where fashion designers and visual artists come together to push the boundaries of creativity. The event has partnered with renowned brands such as FUBU, BMW, and Bloomingdale’s, enhancing its global reach and impact.
Whittle’s efforts have resulted in over 250 shows, collaborations with more than 500 designers, and the production of 150 celebrity events. Her work has earned her accolades, including a Proclamation from the Atlanta City Council and an Honorary Doctorate in Humanitarianism.
Giving Back Through Fashion Apprentice
In addition to her success with ATLFW, Whittle’s passion for nurturing future talent led her to establish Fashion Apprentice. This nonprofit program aims to mentor young aspiring fashion professionals by providing them with real-world experience during fashion week.
“I didn’t see anyone in the fashion industry mentoring the next generation, so I started a program where youth can engage and learn from us,” Whittle explained. Fashion Apprentice helps young creatives gain valuable experience and build connections in the industry.
Advice for Aspiring Fashion Professionals
Paula Whittle offers valuable advice to women looking to break into the fashion industry. She emphasizes the importance of understanding one’s purpose and staying true to it. “The key is knowing your purpose and living on purpose,” she advises.
Whittle also stresses the importance of education and continuous learning. “Even after 25 years, I’m still a student,” she says. Her journey underscores the significance of perseverance, passion, and lifelong learning in achieving success.







