Her Future Collection Aims to Empower and Educate
Elle Olivia, the lifestyle brand dedicated to empowering young girls and their mothers, has teamed up with “When We All Vote,” Michelle Obama’s nonpartisan voting initiative. Together, they launched the ‘Her Future’ apparel collection, designed to inspire families to participate actively in democracy. This partnership encourages the next generation of young women to take charge of their future and make a difference in the world.
The collection features a selection of beautifully crafted sweatshirts for girls and their mothers. Each piece is created to motivate young girls to dream big and aim for greatness. Marty McDonald, CEO and Founder of Elle Olivia, explains, “Our brand is about more than just fashion; it’s about fostering inclusivity and empowering girls.” This collection is a statement of support for inspiring families to make their voices heard for a better future.
Supporting Voting Education Through Fashion
‘Her Future’ isn’t just about fashion; it carries a powerful message. With 25% of the proceeds going directly to support “When We All Vote,” the collection helps drive the initiative’s mission to increase voter turnout and civic engagement. Founded by Michelle Obama in 2018, “When We All Vote” is dedicated to changing the culture around voting, boosting participation, and closing the race and age gaps in voter turnout.
Beth Lynk, Executive Director of “When We All Vote,” shares, “Partnering with Elle Olivia supports our mission of ensuring that families are registered, informed, and ready to vote. The ‘Her Future’ collection highlights the importance of leading by example and making a lasting impact for future generations.” Through this collection, both organizations emphasize their commitment to educating families and building a stronger, more informed electorate.
Fashion Meets Purpose
Elle Olivia, established in 2022, has always focused on empowering young girls to be confident and to pursue their dreams. This collaboration with “When We All Vote” brings fashion and purpose together, highlighting how style can be used as a medium for change.
