Serena Williams has teamed up with Audemars Piguet on a new luxury watch that carries her name.
The Royal Oak Selfwinding Chronograph “Serena Williams” Limited Edition is priced at $95,900. Only 500 pieces of the watch will be produced, making it a highly limited release.
The new timepiece features a white ceramic case and bracelet with a pink mother-of-pearl dial. Its design brings together several details linked to Williams, including strength, femininity, creativity and confidence.
Serena Williams’ New Audemars Piguet Watch Costs $95,900
The new Royal Oak is a 38 mm selfwinding chronograph made almost entirely from white ceramic. Audemars Piguet says the case and bracelet are carefully finished with both satin brushing and chamfering.
The watch also has a pink mother-of-pearl dial, giving the otherwise bright white design a softer look. Its chronograph layout adds several smaller dials while maintaining the recognizable Royal Oak design.
At $95,900, the watch sits firmly in the luxury timepiece market. Audemars Piguet is producing only 500 examples, so the release is also limited in number.
Pink Mother-of-Pearl Dial Gives the Watch Its Distinct Look
The pink dial is one of the most noticeable parts of the Serena Williams edition. Audemars Piguet says the design was created around ideas of feminine energy, intuition and inner strength.
The white ceramic case and bracelet provide a sharp contrast with the pink dial. Together, the materials give the watch a polished look while keeping the design closely connected to Williams’ personality and public style.
The timepiece also features the Royal Oak’s familiar architectural design. Its detailed finishing is intended to highlight the shape of the case and bracelet.
Serena Williams Has Worked With Audemars Piguet for 10 Years
The new watch follows a decade-long relationship between Williams and Audemars Piguet. She has served as a brand ambassador and has appeared in campaigns for some of the company’s major collections.
Williams has worn several Audemars Piguet watches over the years. These include the Royal Oak Chronograph, the Royal Oak Concept “Black Panther” Flying Tourbillon and Frosted Gold models.
She has also worn the brand at major public events. During Kendrick Lamar’s 2025 Super Bowl halftime show, Williams wore an 18K white gold and blue ceramic Code 11.59 Audemars Piguet Tourbillon.
Williams Says the Watch Shows Different Sides of Her
For Williams, the collaboration is about more than creating another luxury watch. She said the project gave her an opportunity to bring together different parts of her identity.
“Working with Audemars Piguet on this watch has been special because it reflects so many parts of who I am,” Williams said in a statement.
She also pointed to the relationship between strength and femininity. Williams said people often focus on her determination and competitive side, while creativity, intuition and joy are also important parts of who she is.
The Royal Oak Serena Williams Edition Is Limited to 500 Pieces
Audemars Piguet has set production of the Royal Oak Selfwinding Chronograph “Serena Williams” Limited Edition at just 500 pieces.
The release adds another chapter to Williams’ long association with the Swiss luxury watchmaker. It also continues her connection with the Royal Oak collection, which she has worn both on and off the court.
With its $95,900 retail price, white ceramic construction, pink mother-of-pearl dial and limited production, the new Serena Williams edition is positioned as a collector-focused luxury timepiece.
