At just 20, Jordan Cauthorne is using dance videos to get young people thinking differently about homeownership.
The Baltimore real estate entrepreneur has attracted hundreds of thousands of views on Instagram. Her videos often show her dancing inside or outside affordable homes for sale.
However, the Howard University student is doing more than creating viral content. She wants young adults to see buying a home as an option for building wealth.
Cauthorne believes people should start thinking about ownership early. She is using her personality and social media skills to make real estate feel less intimidating.
Jordan Cauthorne Uses Dance to Make Real Estate Stand Out
Cauthorne did not start her real estate content with dance. At first, she followed the usual approach used by many realtors online.
She created informational videos that focused mainly on real estate advice. However, the content did not connect with her audience the way she wanted.
So, she changed her strategy. She brought her love for dance into her real estate videos and allowed more of her personality to show.
“I grew up dancing in dance classes, ballet, jazz, hip-hop, [and] contemporary,” she said.
She explained that dancing became a way to bring authenticity to her work. That decision helped her content stand out and attract a much larger audience.
The Howard University Student Is Challenging Young People
Cauthorne is not simply trying to convince young people to follow her online. Her bigger goal is to change how they think about buying a home.
Many young adults focus first on moving out of their parents’ homes. For Cauthorne, however, renting is not the only path forward.
She wants younger people to consider saving for a down payment. She also believes staying with parents longer could sometimes help people reach that goal.
“You can own a home,” Cauthorne said.
She noted that mortgage payments can sometimes be comparable to rent. Still, buying a home requires careful planning and depends on each person’s financial situation.
Jordan Cauthorne Wants Young Black Buyers to Think About Wealth
For Cauthorne, homeownership is closely connected to financial growth. Her early experiences in real estate showed her how owning a home can affect a family’s future.
She said watching homeowners enjoy the benefits of ownership inspired her career. She also saw how owning a home could reduce some of the stress families face.
“Seeing people enjoy ownership of a home and just seeing how that just takes a stress off of their shoulders definitely inspired me to want to help people in that exact same way,” she said.
That message is especially relevant to younger audiences who may view homeownership as something reserved for older adults. Cauthorne wants to challenge that idea.
Her Family Helped Shape Her Real Estate Career
Real estate has been part of Cauthorne’s life since she was a child. Her mother, Dr. Janie Cauthorne, is a serial entrepreneur and owns Real Estate Executives.
Cauthorne works at the brokerage while also pursuing her education at Howard University. She is studying architecture, giving her another connection to the housing and design industries.
Her older sister also influenced her career choice. She earned her real estate license at 18, which inspired Cauthorne to follow a similar path.
“When I was young, and I saw that, I was like, ‘Oh, well, I got to get my license at 18, too,’” Cauthorne said.
She is now licensed to work in Maryland and Washington, D.C. Her family background gave her an early look at the business, but she is building her own identity within it.
Jordan Cauthorne Turned Her Age Into an Advantage
Being only 20 has not always felt like an advantage for Cauthorne. She admitted that she worried people would question her knowledge because of her age.
“I was making my content with fear of people thinking, ‘Oh, she’s young and uneducated,’” she said.
Instead of hiding that part of herself, she decided to embrace it. Her dance videos became one way to show audiences who she really is.
The response suggests that her approach is connecting. Hundreds of thousands of views have helped put her message in front of more young people.
Cauthorne Wants Young People to Plan for Homeownership Early
Cauthorne’s message goes beyond viral videos. She wants young adults to think about their financial future before they feel ready to buy.
She believes saving early can give people more options later. For some, that could mean delaying independent living to build a down payment.
Her goal is not to tell every young person to buy immediately. Instead, she wants them to understand that ownership can be part of their long-term plans.
“I want young people to understand that you don’t have to wait until you’re older to start thinking about your future,” she said.
That idea sits at the heart of her growing platform. By combining real estate, dance and social media, Cauthorne is making a serious financial topic easier for younger audiences to engage with.
For this 20-year-old entrepreneur, the dance is attracting attention. The bigger mission is getting young people to think about what they can own.
