Lori Harvey is adding another major business achievement to her growing portfolio. The entrepreneur and model has been named Chief Creative Advisor for Gran Coramino, the fast-growing tequila brand co-founded by comedian and businessman Kevin Hart.
The appointment marks a major step in Harvey’s business career. She will help shape the brand’s creative direction while leading initiatives designed to connect with more women. Beyond serving as a public face, Harvey will also play a key role in developing campaigns, experiences, and long-term brand strategy.
Lori Harvey Takes on Leadership Role at Gran Coramino
Gran Coramino announced Harvey as its new Chief Creative Advisor as the company looks to expand its reach. She will oversee the Coramino Woman platform, which focuses on celebrating style, culture, community, and modern luxury.
Unlike many celebrity partnerships, Harvey’s position goes beyond marketing. She will actively influence the brand’s creative vision and help build experiences that reflect the lifestyle and values of today’s consumers. She also becomes the only celebrity representing the brand besides Kevin Hart.
Kevin Hart Says Lori Harvey Is the Right Person for the Brand’s Next Chapter
Kevin Hart said Harvey’s appointment comes after years of rapid business growth. According to the company, Gran Coramino recorded an 85% increase in sales last year, creating an opportunity to expand its audience.
Hart praised Harvey’s influence and creative abilities.
“We’ve spent the last four years building Gran Coramino Tequila with me at the center,” Hart said. “As the brand has grown exponentially, we knew it was time to expand our focus on the female audience.”
He added that Harvey’s loyal audience, refined taste, and branding expertise made her the ideal choice to lead the next phase of the company’s growth.
Lori Harvey Plans to Bring Luxury and Authenticity to the Brand
Harvey said her approach to luxury centers on intentional choices and meaningful experiences. She believes Gran Coramino already has a strong foundation built on quality and purpose.
“Luxury, for me, has always been about intention,” Harvey said. “What Kevin created with Gran Coramino is more than a product. It’s a brand with purpose, standards, and a clear point of view.”
She explained that her new position offers genuine creative influence. Harvey said she wants to create experiences that feel aspirational while remaining authentic to women who define success on their own terms.
Gran Coramino Expands Focus on Women Through New Campaigns
Harvey will also lead the Coramino Woman initiative, which aims to engage female consumers through exclusive activations, cultural events, and premium experiences.
The company believes her personal brand makes her well suited for the role. Over the years, Harvey has built a reputation for combining fashion, beauty, wellness, and entrepreneurship into a recognizable lifestyle brand.
She is also appearing in the company’s latest #CoraminoSummer campaign, helping introduce the brand’s new direction through a nationwide advertising push.
Lori Harvey Continues Building Her Business Influence
The new appointment reflects Harvey’s growing influence beyond fashion and social media. She has increasingly focused on business ventures where she can shape strategy instead of simply endorsing products.
Her latest role demonstrates how brands are looking to entrepreneurs with proven personal brands to help drive long-term growth. Rather than serving only as an ambassador, Harvey will help define Gran Coramino’s identity as it expands into new markets and audiences.
If successful, the partnership could strengthen both Harvey’s business portfolio and Gran Coramino’s position in the competitive luxury tequila market.
