Serena Williams is preparing to take center stage at Invest Fest 2026, one of the largest business and culture conferences in the United States. While many know her as a tennis legend, Williams has also built a strong reputation as a businesswoman and investor.
The 23 time Grand Slam champion will headline the event from August 7 to August 9 at the Georgia World Congress Center in Atlanta. During the conference, she will share lessons on entrepreneurship, venture capital, investing, and wealth creation with thousands of attendees.
Serena Williams Expands Her Legacy Through Business and Investing
Williams has spent years building success beyond sports. Through her investment firm, Serena Ventures, she has invested in more than 100 companies across several industries.
Her portfolio includes businesses in technology, healthcare, finance, consumer products, and other growing sectors. As a result, she has become one of the most influential investors of her generation.
The announcement comes during another major moment in her career. Earlier this month, Williams surprised fans by revealing her return to professional tennis after retiring in 2022. She later accepted a wild card invitation to compete in the women’s singles tournament at Wimbledon.
Invest Fest 2026 Continues to Grow as a Major Business Event
Williams’ appearance highlights the growing influence of Invest Fest. Founded by Earn Your Leisure and Steve Harvey’s production company, the event has become a leading gathering for Black entrepreneurs, investors, executives, creators, and innovators.
What started as an event with about 5,000 attendees has grown into an international platform. According to organizers, the 2025 edition attracted more than 25,000 attendees each day.
The festival has also helped support new businesses. More than $275,000 was distributed through pitch competitions and grant programs during the 2025 event.
Serena Williams Represents Black Wealth Building and Ownership
Invest Fest organizers believe Williams perfectly reflects the conference’s mission.
“Serena Williams represents excellence, vision, resilience, and ownership at the highest level,” Earn Your Leisure founders Rashad Bilal and Troy Millings said in a statement.
They added, “What she has accomplished as an athlete is historic, but what she is building as an entrepreneur and investor may be even more impactful. She embodies everything Invest Fest stands for, and we’re honored to welcome her to the stage.”
Her business achievements have made her an important voice in conversations about ownership, investing, and long term wealth creation.
Invest Fest 2026 Offers Tools for Entrepreneurs and Investors
This year’s conference will feature keynote speeches, networking sessions, educational workshops, and investment focused programs. Attendees will also gain access to practical strategies for building and sustaining wealth.
Moreover, the event will create opportunities for entrepreneurs to connect with investors and business leaders from different industries.
Invest Fest has previously welcomed major speakers such as Magic Johnson, Steve Harvey, Issa Rae, Curtis “50 Cent” Jackson, Charlamagne Tha God, Tabitha Brown, and Jaylen Brown. With Serena Williams joining the lineup, organizers expect another powerful year focused on business growth and economic empowerment.
