Whoopi Goldberg is expanding her influence beyond entertainment with the launch of her new publishing imprint, WhoopInk. Created in partnership with Blackstone Publishing, the imprint is focused on bringing fresh and diverse voices into the literary world.
The announcement marks a major step in Goldberg’s already wide-ranging career. Known for her work across film, television, and books, she is now taking on a more direct role in shaping which stories get told and how they reach readers.
Whoopi Goldberg WhoopInk Imprint Focuses on Diverse Authors and Stories
WhoopInk is built around a clear mission: to amplify underrepresented voices and create space for new and established authors alike. Goldberg has made it clear that she plans to be actively involved in the process, from creative direction to promotion.
“I am personally looking forward to finding new authors, working with established authors, and bringing influential voices into this curated imprint,” Goldberg said in a statement. Her hands-on approach shows that this is more than just a business move—it is a personal commitment to storytelling.
Partnership With Blackstone Publishing Expands Whoopi Goldberg’s Reach
By teaming up with Blackstone Publishing, Goldberg is entering the industry with strong backing and experience. The partnership allows WhoopInk to operate with both creative freedom and industry support, giving new authors a solid platform to succeed.
At the same time, this move places Goldberg among other high-profile figures who have stepped into publishing. Names like Reese Witherspoon, John Legend, and Sarah Jessica Parker have also launched literary platforms, showing a growing trend of creatives investing in storytelling.
First WhoopInk Projects and Upcoming Book Releases
The imprint is already preparing its first releases. One of the early authors will be Rick Bleiweiss, a Blackstone executive who previously worked with Goldberg on her memoir. His upcoming book will be part of the “Pignon Scorbion & the Barbershop Detectives” mystery series.
In addition, Goldberg plans to release new work of her own through WhoopInk. This includes a follow-up to her memoir, Bits and Pieces: My Mother, My Brother, and Me, as well as a collaboration with her longtime business partner. These projects will help establish the tone and direction of the imprint.
Whoopi Goldberg’s Business Ventures Beyond Entertainment
Goldberg’s move into publishing is part of a larger pattern of entrepreneurship. Over the years, she has consistently built businesses that reflect both her interests and the needs of underserved communities.
For example, she previously co-founded Whoopi & Maya, a medical cannabis company focused on menstrual relief. Although the company later closed, it helped open conversations in a growing market. More recently, she partnered with Pure Genesis to launch Whoop-Tea, a hemp-derived beverage aimed at offering a different kind of social experience.
Building Long-Term Influence Through Culture and Commerce
Each of Goldberg’s ventures shows a clear strategy—combining culture with business in a way that creates lasting impact. With WhoopInk, she is now bringing that same approach into publishing, focusing on stories that might otherwise go unheard.
Ultimately, this new imprint is about more than books. It represents an effort to shape the future of storytelling by giving more people a chance to share their voices. As Goldberg continues to grow her business portfolio, her influence across industries remains strong and purposeful.
