The ‘She Did That.’ Holiday Bazaar returns to Brooklyn’s Industry City on December 6 with more than 60 Black-owned brands. Renae Bluitt, the founder and executive producer of the event, says this year’s edition feels more important than ever. She calls the Bazaar “the most important work” of her entire career because it gives Black entrepreneurs a space to be seen, supported, and celebrated.
The day-long marketplace runs from noon to 6 pm. It invites shoppers to enjoy purposeful spending, discover new brands, and connect with a community that believes in conscious commerce and Black economic strength.
The Purpose Behind the Bazaar and Its Growing Impact
Bluitt created the Bazaar after seeing how hard Black women work with very few resources. She spent years in public relations and later ran her own consultancy. During that time, she noticed how small businesses led by Black women operated with strength and creativity. Their resilience inspired her to create spaces where their stories could shine.
Her journey began with the In Her Shoes blog, then expanded into the She Did That. documentary. Today, it has grown into a full ecosystem that supports entrepreneurs all year. Bluitt says the community is the heart of the movement. Women show up for each other, share opportunities, and build partnerships that go far beyond one event.
However, she knows this year has been tough. Many small businesses struggle with inflation, high tariffs, and limited funding. Because of that, she believes the Bazaar offers something essential. It gives founders visibility and a chance to reach real customers, corporate decision-makers, and long-term supporters.
What Shoppers Can Expect at the Holiday Bazaar
This year’s vendor list features over 60 Black women and men-led brands across beauty, fashion, wellness, home goods, and children’s items. Bluitt highlighted a few standout vendors that will join the marketplace.
Born to Roam is an accessories brand from Los Angeles known for dramatic hats. One of its cowboy hats even went viral during Beyoncé’s Cowboy Carter tour. Zuri Rose is a children’s brand offering dolls, books, and accessories that celebrate little girls. The Black Man Can is returning with the He Did That. Marketplace, bringing affirmation cards, hoodies, and branded totes for men. Never Settle will also feature stylish varsity jackets and cozy apparel.
Food vendors will complete the experience. Guests can expect favorites like The Crabby Shack, BCake NY, and vegan spot Aunts et Uncles. Bluitt says shopping and food always belong together because they bring energy and joy to the room.
A Strong Push for Black-Owned Holiday Shopping
This year, many people are encouraging shoppers to spend only with Black-owned businesses during the holiday season. Bluitt believes the Bazaar supports that movement by giving people a direct way to follow through. She says posting on social media helps, but real action matters more.
The Bazaar creates a space for buyers to shop intentionally. It also gives businesses a chance to be discovered and remembered long after the event. Bluitt explains that many founders gain new customers, collaborations, and corporate partnerships because of what happens at the Bazaar. She calls that part of the magic that keeps the movement growing.
Additionally, this year’s event includes a partnership with One Love Community Fridge. The nonprofit helps fight food insecurity in Brooklyn. Attendees will be able to support the mission during the event. Bluitt says the partnership felt natural because many people in the community face hunger and need access to healthy food.
Joy, Community, and Bluitt’s Vision for the Future
Bluitt says joy fills the room from the moment vendors arrive. The music, the laughter, and the sense of connection make the Bazaar feel like a celebration. She believes this joy is needed more than ever because many people now work from home and feel isolated. The Bazaar gives them a chance to reconnect with real people and positive energy.
Looking ahead, Bluitt dreams of expanding the event. She hopes to turn it into a two-day experience with mentorship and funding opportunities. She also wants to invite celebrity entrepreneurs like Tracee Ellis Ross to share their stories and inspire the community.
Guests can also buy a limited-edition tote bag created with designer Maya Winston. It costs $20 and is available on Eventbrite while supplies last. Bluitt says it’s perfect for shopping all year long.
Tickets for the December 6 Bazaar are available on Eventbrite. The event runs from noon to 6 pm at Industry City in Brooklyn.
