HBCyoU Dolls Bring HBCU Pride to Young Hearts
Brooke Hart Jones transformed her love for Historically Black Colleges and Universities (HBCUs) into a thriving children’s brand that celebrates Black culture and history. As the founder of HBCyoU Kidz and HBCyoU Dolls, Jones created a multimedia brand that includes dolls, books, and animated shows that teach kids to love themselves and take pride in their heritage.
Her journey began with one handmade doll. During the pandemic, Jones crafted a cheerleader doll wearing a Hampton University uniform as a gift for a friend’s daughter. When the doll went viral online, she realized there was a real need for products that reflect the beauty and excellence of HBCU culture. “Maybe this is something I can do,” she recalled thinking.
Today, HBCyoU Dolls are sold in major stores like Target, Walmart, Macy’s, CVS, and Amazon. The line features dolls that represent cheerleaders from schools such as Clark Atlanta, FAMU, and Morehouse. Jones says her goal is simple: to inspire children to dream big and feel proud of who they are.
From Corporate Life to Creative Purpose
Before becoming a business owner, Jones worked in finance and merchandising after graduating from Hampton University. But when the COVID-19 pandemic hit, she was furloughed from her corporate job. That pause gave her the time to reflect on her purpose.
“I was able to act on an idea,” she shared. “I’ve always been creative but never had the time or the mental space to do it.” That period of calm helped her tap into a new path that combined her creativity, love for culture, and deep connection to her HBCU roots.
Jones admits she didn’t plan to become an entrepreneur. “I didn’t really see myself as an entrepreneur,” she said. “This was a detour I wasn’t expecting, but I’m loving it.” Her story now inspires other moms to follow their passions and turn unexpected moments into opportunities.
Expanding the HBCyoU Brand With Books and Animation
As her brand grew, Jones decided to expand beyond dolls. She launched an animated YouTube series and released two children’s books: Miss Juneteenth: Nicole’s Big Dream and Which Yard Should I Go?: Alyssa’s HBCU Road Trip Adventure. These books introduce kids to the history and pride of HBCUs while promoting self-confidence and curiosity.
“I decided to start a multimedia component of the brand to further the mission and reach more children,” she said. “Now that I’ve had the opportunity to be creative, I’m really just relishing in that.”
Jones also learned how to delegate as her projects grew. “Outsourcing is something I had to learn,” she explained. “I have an illustrator, an animator, a music producer … I’m more like the executive producer who comes up with the ideas and finds people who can help me execute.”
Championing Black History and Empowering Future Generations
Jones’ mission goes far beyond business success. She wants to make sure Black children grow up knowing their worth and history. “I want to be remembered as a person who really championed Black history,” she said.
Growing up in Dallas, Jones was exposed to Black history early. She recalls watching Eyes on the Prize as a child and learning about the struggles and triumphs of her people. “It helped me have a sense of self and make better decisions because I know what my people have endured,” she said. “I want that for children.”
Through HBCyoU Kidz, Jones continues to spread that message. Her products give children a sense of pride and belonging while highlighting the legacy of excellence rooted in HBCU culture.
Balancing Business, Motherhood, and Purpose
While her business continues to grow, Jones remains focused on her family. She finds joy in being able to nurture her sons while building a brand that uplifts others.
“Seeing my sons and being able to be home with them and fulfill my passion, my purpose, and make them lunch—I don’t take that for granted,” she said.
For Jones, success is not just about business growth. It’s about balance, impact, and love. “Having the best of both worlds brings me joy,” she said. “I’m grateful for it.”
