Young Founder Redefines Skincare for Teens
At just 13 years old, Coco Granderson is already making waves in the beauty world. The young entrepreneur has launched Yes Day Skincare, a brand made especially for teens who want to care for their skin and feel confident while doing it.
Coco didn’t do it alone. She teamed up with Ron Robinson, the Black cosmetic chemist best known for creating the formulas behind Hailey Bieber’s Rhode. After e.l.f. Cosmetics acquired Rhode for $1 billion, Robinson joined forces with Coco as a co-owner and mentor for her new venture. Together, they are bringing fresh energy to the skincare industry—one that celebrates youth, diversity, and self-care.
Yes Day Skincare Promotes Healthy, Confident Skin
Launched in October, Yes Day introduced its first line of products including the Float Foam Cleanser, Whip Dream Moisturizer, and Lip Sweetie Lip Mask. The products are designed to hydrate, protect, and nourish developing skin without harsh ingredients.
Coco shared that her inspiration came from noticing a gap in the market. “No one’s making skincare for kids,” she said. “If they are, it doesn’t tick the box because either it’s not cute or it doesn’t actually help.”
With Ron Robinson’s expertise, the formulas include probiotics, centella asiatica, and antioxidants—powerful ingredients known to keep the skin barrier strong and glowing. Robinson explained, “I wanted to help these young consumers build a healthy routine around maintaining their barrier, hydrating, protecting their skin, and giving them that glow.”
A Fresh Vision for Black Youth in Skincare
Yes Day is more than just skincare. It’s a movement to help young people—especially young Black girls—see self-care as an act of confidence and joy. The brand’s fun, colorful packaging and dream-inspired product names make skincare feel approachable and exciting.
Coco proudly showcases the products herself, reflecting her belief that skincare should be both effective and empowering. With prices ranging from $15 to $26, and the Sleepover Set retailing at $72, Yes Day is affordable and accessible for young audiences.
“Skincare is my self-care,” Coco wrote on the brand’s website. “YES DAY is for me, my friends, and people like us who want to live their boldest, baddest lives. Full of positivity, free of worries.”
Building a Community Around Confidence
As Yes Day continues to grow, Coco is focused on creating a community for teen girls who are just starting their skincare journeys. She wants every product to remind them that beauty is about self-love, not perfection.
Her collaboration with a celebrated Black chemist makes this launch even more powerful. Together, Coco and Ron Robinson are blending science, culture, and empowerment—proving that skincare can be both smart and soulful.
Coco’s dream is simple yet inspiring: to help young girls glow with confidence, one skincare routine at a time.
