3BRAND Surpasses $100 Million in Sales
Ciara and her husband, NFL quarterback Russell Wilson, have built more than just a brand. Their children’s workout clothing line, 3BRAND, brought in $100 million in sales during 2024. Even more impressive, the company already surpassed $70 million in sales during just the first half of 2025.
The success of 3BRAND reflects a growing demand for stylish, affordable, and empowering children’s activewear. The brand combines Ciara’s influence in music and culture with Wilson’s athletic mindset, making it a household name in just a few years.
From Family Inspiration to Global Brand
The idea for 3BRAND began as a family moment. The day before Ciara gave birth to their son, Win, Wilson watched her older son, Future, running across the room with a football. Inspired, he sketched a logo, and together they decided on the name 3BRAND.
That spark of inspiration has grown into a movement. Ciara and Wilson launched their first 40-piece collection in 2021. Today, the brand offers more than 100 items, from t-shirts and hoodies to athletic shorts, with prices ranging from $20 to $65. Accessories like backpacks, duffel bags, and hats—created through partnerships with Haddad Brands and Nike—further extend the line.
Motivating the Next Generation
The couple has been clear about their mission: inspiring young people to believe in themselves. Wilson explained to Forbes, “A lot of the things that Ciara and I accomplished, we wrote them out as kids and had people who believed in us. But as a young kid, you ultimately have to believe in you. It’s about motivating the next generation.”
Their message resonates with families who want more than clothes—they want values stitched into every piece. 3BRAND stands out not just for its designs but for its deeper purpose of encouraging kids to dream boldly.
Expanding Into New Markets
The success story of 3BRAND is far from over. After strong sales in Japan and South Korea, the brand is now setting its sights on Europe and Latin America. This expansion signals the couple’s commitment to making 3BRAND a global force in children’s fashion.
Wilson also hinted at the future of the company: an adult line. By extending the same philosophy of motivation and resilience into adult activewear, the brand could create an even broader community of empowered wearers.
Where to Find 3BRAND
Fans and families can shop 3BRAND both online and in major retailers. Stores like Macy’s, JCPenney, Dick’s Sporting Goods, and Nordstrom Rack carry the line, making it widely accessible.
Ciara and Wilson’s shared vision turned into a record-breaking business shows what’s possible when creativity, family, and determination align. With sales skyrocketing and expansion on the horizon, 3BRAND is not just clothing—it’s culture in motion.
