From Fashion Dreams to Floral Success
LaParis Phillips has transformed her passion for flowers into a thriving Brooklyn-based brand. Founded in 2017, Brooklyn Blooms now operates two boutique locations in the Bed-Stuy neighborhood. Each shop offers a curated floral experience, reflecting Phillips’ artistic vision and dedication to quality.
Her journey began after moving from St. Louis to New York City in 2010 to pursue fashion. However, she soon realized that the industry did not give her enough creative freedom. Flowers became her outlet for artistic expression and her path toward entrepreneurship. “Let us create something beautiful for you,” she says, capturing the essence of her business philosophy.
Early Roots in Floristry
Phillips grew up surrounded by flowers, thanks to her family’s flower shop. She worked with blooms throughout college, gaining valuable skills and business knowledge. This background laid the foundation for her future success.
Before opening Brooklyn Blooms, she balanced a full-time fashion job with part-time work at a flower shop every Saturday. “You can’t be a one-trick pony coming to New York,” she recalls. The side hustle kept her connected to her passion while sharpening her craft.
The Vision Behind Brooklyn Blooms
As her love for floristry deepened, Phillips began imagining her own shop. The name “Brooklyn Blooms” came to her naturally—simple, memorable, and expressive. What started as an idea soon became a fully realized brand offering more than just flowers.
“I like to think of Brooklyn Blooms as more of a boutique,” she explains. “We go to the flower market and we’re handpicking everything.” This approach ensures that each arrangement feels intentional and personal.
Inspiring the Next Generation
Phillips’ work is about more than beauty. She wants to inspire young Black entrepreneurs, especially those who might not consider floristry as a career. “You don’t really see a lot of young Black kids going into floristry at all,” she says. “I hope they see me as an example.”
Her mission includes strengthening the local economy. “Black business, Black community is crucial and key,” she says, emphasizing the importance of keeping money circulating within the community.
Looking Toward National Expansion
With her two Brooklyn shops thriving, Phillips is setting her sights on new cities. She envisions Brooklyn Blooms locations in Manhattan, Chicago, and Los Angeles. Each store will carry the same commitment to curated beauty and community connection.
“What drives me is the success of the business to this point, and where can I take it?” Phillips says. Her story proves that with passion, vision, and persistence, a side hustle can blossom into a legacy.
