Home Business Black Women-Owned Eyewear Brand Vontélle Brings Bold Cultural Frames to Sam’s Club...

Black Women-Owned Eyewear Brand Vontélle Brings Bold Cultural Frames to Sam’s Club Stores Nationwide

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Vontélle Eyewear Now at Sam’s Club
Credit: Eyeconic Blog

Vontélle Launches in 80 Sam’s Club Stores Nationwide

Shoppers at Sam’s Club now have a bold new eyewear option. Vontélle, a luxury brand founded by Nancey Harris and Tracy Green, is launching its signature frames in 80 Sam’s Club Optical Centers across the U.S.

These frames aren’t just about vision—they’re about culture, confidence, and comfort. Each pair combines standout designs with inclusive sizing, making them both fashionable and functional.

A Unique Blend of Culture and Comfort in Eyewear

Vontélle frames are inspired by African, Caribbean, and Latin cultures. The brand uses rich colors and bold patterns to reflect the beauty of global traditions. Every pair tells a cultural story.

What makes the frames even more special is their inclusive fit. They’re made to suit diverse facial features like wider nose bridges and higher cheekbones—something many mainstream brands overlook.

A Mission-Driven Brand Making Eyewear More Inclusive

Vontélle was founded in 2020 to fill a major gap in the eyewear industry. Co-founders Nancey Harris and Tracy Green saw that many people couldn’t find stylish glasses that fit well. They created Vontélle to fix that—and to celebrate cultural identity.

“This collaboration allows us to expand our mission of representation and inclusivity in eyewear,” Harris said in a press release. “We’re thrilled to bring our brand to Sam’s Club and reach a broader audience.”

Giving More Families Access to Stylish Eyewear

The partnership with Sam’s Club brings Vontélle’s designs to more communities. Shoppers can now access luxury-level eyewear that reflects their heritage, values, and everyday fashion sense.

“This relationship reflects a shared commitment to innovation, inclusion, and consumer choice,” added co-founder Tracy Green. The brand also offers kids’ frames, including fun designs from Nickelodeon collaborations like SpongeBob and Naevia’s Magic Glasses.

Sam’s Club Applauds Vontélle’s Mission and Style

Sam’s Club has called Vontélle a “perfect fit” for its growing optical lineup. The company says the brand aligns with its goal of offering products that reflect members’ identities and values.

“Vontélle’s bold, inclusive designs are a perfect fit for our optical assortment,” said Kara Russow, Sam’s Club merchant. “We’re proud to help bring their mission to more communities.”

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Ebenezer Agbey Quist is a seasoned digital journalist passionate about highlighting Black women's achievements, stories, and issues. He has written over 1,500 articles for allnewsblackwomen.com, which is another portrayal of his expertise in impactful storytelling and digital media. He is also the author of three books: Reformed Not Deformed, Cheers and Tears of After-School Life, and AGB3WOE-3. Previously, he served as the Head of the Human Interest Desk at YEN.com.gh, one of Ghana’s leading news platforms, where he received several awards, including the Outstanding Achievement for Professional Conduct Award and the Best Human Interest Editor Award. Though he holds a BSc in Chemical Engineering from KNUST (2017), Ebenezer transitioned into writing and journalism, building expertise in digital investigations and marketing. He has certifications in AFP’s digital investigation techniques and a Digital Marketing Certificate from Aleph Holding. Email: ebenezerquist.eq48@gmail.com WhatsApp: +233501360650

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