PROUDLY Babywear Launches Exclusively at JCPenney
Gabrielle Union and Dwyane Wade just dropped their dreamy babywear collection under their brand, PROUDLY, now available at JCPenney. The line is packed with soft, hypoallergenic onesies, footed sleepers, hooded towels, and beanies—all designed with melanin-rich babies in mind.
Union shared, “It’s about representation, quality, and celebrating all families.” The collection blends playful prints with buttery-soft fabrics, ensuring both style and comfort for babies up to 24 months.
Affordable, Inclusive Fashion for Every Family
This isn’t just another baby brand—it’s a celebration of diversity. The watercolor-inspired prints flatter all skin tones, while the budget-friendly prices make luxury accessible. “We aim to provide parents options they can trust,” Union added.
JCPenney’s Chris Phillips praised the launch, saying the collection helps families “celebrate every cherished moment without compromise.” With PROUDLY, parents can now dress their little ones in high-quality, stylish pieces without breaking the bank.
A Natural Extension of PROUDLY’s Mission
PROUDLY first made waves with baby care products for melanin-rich skin. Now, their fashion line continues that mission. The brand’s Flawless by Gabrielle Union and SimStyled salon experience are already JCPenney favorites.
This launch reinforces Union and Wade’s commitment to inclusivity and affordability. Every piece is designed to make families of color feel seen and celebrated.
Where to Shop the PROUDLY Collection
The full PROUDLY babywear line is now available exclusively at JCPenney, both in stores and online. Whether you’re shopping for essentials or just-because cuteness, this collection has it all.
Don’t miss out—happy parenting starts here!
