Fenty Beauty and Fenty Skin, Rihanna’s popular beauty brands, have officially partnered with the New York Liberty. The WNBA champions welcomed Fenty as their official makeup and beauty sponsor on May 7. This exciting deal brings beauty, confidence, and empowerment to the basketball court.
The partnership includes Fenty’s logos on the Liberty’s pregame warm-up jackets and shooting sleeves. Fans can also look forward to fun in-arena beauty experiences and product discovery stations at games.
Rihanna Celebrates Beauty, Strength, and Self-Expression
Rihanna shared her excitement about the partnership in an interview with Allure. She explained how makeup is more than appearance — it’s a way to express personality and mood.
“I’ve always said that makeup is there to have fun with, to express yourself with,” Rihanna told Allure. “I’m excited to see how these incredible women of the New York Liberty put their game faces on.”
For Rihanna, the Liberty players represent the bold, vibrant energy of New York City. She’s proud that Fenty Beauty and Fenty Skin can be part of their story this season.
Ellie the Elephant Joins the Fun
The Liberty’s mascot, Ellie the Elephant, will play a big role in promoting the new partnership. Ellie is known as one of the WNBA’s most recognizable mascots and brings Brooklyn’s energy to life at games.
Shana Stephenson, the Liberty’s Chief Brand Officer, spoke about how Ellie became part of the team. “It was so different, so fresh, so raw. And we were like, ‘This is our person.’ It felt very New York, very Brooklyn,” Stephenson said.
Fans can expect Ellie to be part of the in-arena beauty activations, adding fun and excitement to every game.
A Powerful Message of Empowerment and Confidence
Keia Clarke, CEO of the New York Liberty, shared why this partnership is so meaningful. Clarke believes Fenty Beauty and the Liberty share important values like celebrating women, individuality, and confidence.
“The New York Liberty are thrilled to team up with Fenty Beauty,” Clarke said in a statement. “Together, we will embrace empowerment, boldness, and a commitment to creativity.”
This partnership arrives during a powerful moment for both the team and Rihanna. Following their appearance at the Met Gala, several Liberty players joined Rihanna in celebrating beauty, strength, and sisterhood.
Fans Can Expect New Beauty Experiences at Games
As part of this partnership, fans attending Liberty games will see Fenty’s presence throughout the arena. There will be special product displays, in-game promotions, and fun ways for fans to engage with Fenty Beauty and Fenty Skin.
It’s a unique moment for sports and beauty fans alike. The Liberty and Fenty are teaming up to inspire confidence both on and off the court.
