A Celebratory Launch at Ulta Beauty
Beyoncé and her mother, Tina Knowles, are marking a special moment. Their haircare line, Cécred, is now available at Ulta Beauty stores across the U.S.
To celebrate, the pair appeared in a fun and heartwarming video shared on Instagram. In the clip, Beyoncé applies Cécred’s Nourishing Hair Oil to her platinum blond hair. She then passes the bottle to Tina, who seals it and begins a chain reaction. One by one, team members hand off the product until it lands perfectly on Ulta’s product display shelf.
The video caption read, “Operation get @cecred at @ultabeauty is officially COMPLETE, with the help of the big boss and founder, @beyonce!” Fans were quick to applaud the moment, not just for the brand milestone, but for the clear bond between mother and daughter.
Inclusive Haircare Made More Accessible
Cécred, once sold only on its official website, is now easier to access for everyday shoppers. The full Foundation Collection is currently available both in-store and online at Ulta Beauty.
This includes 16 products designed to nourish and strengthen all hair types, especially textured hair. Popular items like the Restoring Hair & Edge Drops, Moisture Sealing Lotion, and Fermented Rice & Rose Protein Ritual are now more accessible than ever.
Product prices range from $16 to $56, making it an affordable luxury for people who want salon-quality care at home. From hydrating shampoos to clarifying conditioners, Cécred covers every step of a hair routine.
Fans Praise Cécred’s Results and Beyoncé’s Vision
Since its debut in 2024, Cécred has earned a strong fan base. Many users have praised the line for delivering real results, especially for natural and textured hair.
“I haven’t used this oil, but the oil drops left my daughter’s hair feeling so soft without weighing it down,” one fan shared. Another wrote, “Literally doing my wash day right now with @cecred before I head to @ultabeauty this morning!”
The line also features styling tools, hydration kits, and repair bundles. To sweeten the launch, shoppers can get a free limited-edition cosmetic bag with their Cécred purchase at Ulta through April 19, or while supplies last.
A Brand Built on Legacy and Love
Cécred is more than a beauty line. It’s a celebration of heritage, creativity, and care. Beyoncé has often spoken about the influence of her mother, Tina Knowles, a former hair salon owner who taught her the value of beauty rituals and self-expression.
Their latest video highlights that connection. It shows how this brand is rooted in family, legacy, and the belief that everyone deserves healthy, beautiful hair.
