Good Girl Chocolate, a fast-growing, Black woman-owned chocolate brand, is making waves in the food industry. The company is expanding into 150 Whole Foods Market stores across 20 states, marking a significant milestone in its journey. Founded by Dr. Tabatha Carr, the brand is on a mission to build the largest Black-owned bean-to-bar chocolate factory in the United States.
This expansion is a bold step toward bringing premium, made-from-scratch chocolates—ranging from dairy-free milk chocolate to dark chocolate and truffles—to a broader audience. With this move, Good Girl Chocolate is not just growing its business but also creating jobs and fostering opportunities in the community.
From Kitchen to National Shelves: A Dream Realized
What started as a passion project in Dr. Tabatha Carr’s kitchen has now become a national success story. “This journey started in my kitchen, and now, we’re bringing Good Girl Chocolate to store shelves across the country,” Carr shared. “I’m building more than a chocolate brand—I’m creating a legacy.”
The brand, which began as an e-commerce business in 2018, quickly gained recognition for its high-quality products. It has since evolved into a featured brand on QVC and now, with its Whole Foods expansion, is taking another major leap forward. This growth reflects Carr’s dedication to excellence and her vision of empowering communities through her business.
A Journey Rooted in Health and Empowerment
Dr. Carr’s passion for chocolate is deeply personal. At just 16 years old, she struggled with weight issues and was prescribed blood pressure medication. This experience inspired her to study naturopathy and women’s health, leading her to create a chocolate brand that prioritizes clean ingredients and indulgence without compromise.
Good Girl Chocolate is more than just a treat—it’s a symbol of empowerment and self-care. By focusing on health-conscious recipes, Carr has crafted a brand that resonates with consumers seeking both quality and purpose in their food choices.
National and Global Recognition for Good Girl Chocolate
Good Girl Chocolate has earned numerous accolades, solidifying its place as a leader in the industry. Among its honors are being featured in GRAMMYs Official Gift Bags twice, receiving a grant from Beyoncé’s BeyGOOD Foundation, and becoming a finalist for the Good Food Awards. Additionally, the brand won the Whole Foods Market Southwest Pitch Competition and made its QVC debut as the first dairy-free chocolate on the platform.
These achievements highlight the brand’s commitment to excellence and its ability to stand out in a competitive market.
Join the Movement: Supporting Growth and Community Impact
To meet the growing demand, Good Girl Chocolate is seeking community support to scale its production from 10,000 to 100,000 bars per month. The company is raising funds to invest in essential equipment and expand operations in a new facility in Oklahoma City.
“With this expansion, we’re not only growing our business but also creating jobs, fostering opportunities, and making an impact in the community,” Carr emphasized. By supporting Good Girl Chocolate, consumers can be part of a movement that celebrates Black entrepreneurship, health-conscious indulgence, and community empowerment.
For more information about Good Girl Chocolate, visit GoodGirlChocolate.com or follow the brand on Instagram @GoodGirlChocolate.
