Central City Plaza in Milwaukee, Wisconsin, is on the verge of earning historic status, thanks to a vote by the city’s Historic Preservation Commission. The shopping center, designed by Alonzo Robinson, Wisconsin’s first licensed Black architect, has been a beacon for Black businesses since its opening in 1973. The final decision now rests with the Milwaukee Common Council.
A Step Closer to Historic Recognition
During a meeting on March 3, five out of seven members of the Historic Preservation Commission voted in favor of granting Central City Plaza historic status. This vote came after months of advocacy from preservationists who highlighted the center’s significant role in Milwaukee’s Black community.
Emma Rudd, executive director of the Milwaukee Preservation Alliance, emphasized the need to preserve the plaza’s story. “We are trying to preserve a story,” she said. “How do you preserve a story? You get the community involved. We need people to know about this.”
A Visionary Architect’s Impact
Alonzo Robinson, who passed away in 2000, created the shopping center at a time when Milwaukee was rife with racism and discrimination. His daughter, Kim Robinson, recalled how their family often joked about why he didn’t work in Chicago where he could have earned more money.
Her father would respond, “Because back then, in Wisconsin and Milwaukee, there was a lot of racism and discrimination.” His vision was clear: “Let’s develop something of our own.”
Robinson’s work extended beyond Central City Plaza. He was known for helping Black business owners and churches who were often rejected by white shopping center owners. His legacy lives on in thriving establishments like Pilgrim Rest Baptist Church and Mount Carmel Missionary Baptist Church, both of which received preservation grants.
A Haven for Black Businesses
When Central City Plaza opened, it featured a Black-operated bowling alley, pharmacy, supermarket, legal offices, and a restaurant offering a mix of veal cordon bleu and soul food. These businesses provided essential services to the predominantly Black community near downtown Milwaukee.
Even today, Robinson’s designs continue to support the community. His daughter often visits the Fast n’ Friendly grocery store, another of his projects. The store owner fondly remembered Robinson, saying, “Your dad Alonzo was a blessing to me because when no one else would do the work for me, your dad would do it.”
Challenges and a New Hope
Not long ago, Central City Plaza was at risk of partial demolition to make way for a homeless shelter. The Milwaukee Journal Sentinel reported that public awareness campaigns helped highlight the center’s historic significance, giving preservationists more reason to fight for its survival.
The historic status, if approved, will protect Central City Plaza and ensure its legacy as a hub for Black entrepreneurship. Many in the community are hopeful that the council will see the value in preserving a space built to uplift Black businesses and celebrate Robinson’s enduring impact.
