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Joyel Crawford Shares the Secret to Turning Your New Year’s Intentions Into Lasting Success

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Joyel Crawford's Guide to Achieving Your New Year’s Intentions
Credit: Luis Alvarez

The New Year often brings a fresh start, but many struggle to keep their resolutions beyond the first few weeks. In fact, research shows that 43% of people give up on their goals by January’s end, and only 8% stick to them throughout the year. So, how can you break this cycle and make lasting progress? Joyel Crawford, an expert in leadership and career development, shares a few powerful tips for setting and achieving meaningful intentions in the New Year.

Shift Your Mindset: Intentions Over Resolutions

One of the most important changes to make is how you view your goals. Instead of traditional New Year’s resolutions, Crawford encourages reframing them as “intentions.” While resolutions can feel like a pressure-filled commitment, intentions are more about setting purposeful goals that align with your values.

“An intention is a goal or aim with a positive and purposeful perspective,” says Crawford. By shifting the language and mindset, you’re more likely to feel motivated and focused as you move forward.

Reflect on Your Why: Understand Your Purpose

Before jumping into new goals, take time to reflect on where you are and where you want to go. Crawford suggests asking yourself key questions such as, “What does success look like for me?” and “What am I proud of so far?” Understanding the deeper motivations behind your goals is critical for staying committed.

“Reflection is often overlooked, but it’s the foundation of setting meaningful intentions,” says Crawford. Reflecting on your past achievements and challenges helps identify what’s truly important to you and sets a clear path toward progress.

Make Your Goals SMART: Set Clear, Achievable Targets

To turn intentions into reality, Crawford recommends using the SMART goal framework. SMART stands for Specific, Measurable, Achievable, Realistic, and Time-bound. This structure keeps your goals focused and actionable.

For example, instead of setting a vague goal like “I will lose weight,” break it down to specifics like, “I will lose 3 to 8 pounds this month by exercising 3 to 5 days a week and drinking 64 ounces of water daily.” Starting with small, manageable steps helps build momentum and makes it easier to stay on track.

Use Visualization to Stay Motivated

Visualization is a powerful tool to help you see your success before it happens. Crawford advises imagining what success feels like and even recording your vision to refer to during moments of doubt. Whether it’s visualizing the joy of achieving your goal or the sense of accomplishment, a vivid mental image can keep you motivated through the ups and downs.

“Writing down your vision or making a video journal allows you to stay focused on what success looks like for you,” says Crawford. The more you immerse yourself in the feeling of success, the more likely you are to take the steps needed to achieve it.

Accountability Matters: Team Up for Success

Accountability plays a crucial role in achieving your goals. Crawford suggests finding a buddy or support system to keep you honest and motivated. Whether it’s a friend or colleague, having someone check in with you regularly helps reinforce your commitment.

For example, if your goal is to practice self-care, you could ask your accountability buddy to check in on your progress. Rating your self-kindness or setting regular reminders to evaluate your actions can make the process more tangible and measurable.

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Ebenezer Agbey Quist is a seasoned digital journalist passionate about highlighting Black women's achievements, stories, and issues. He has written over 1,500 articles for allnewsblackwomen.com, which is another portrayal of his expertise in impactful storytelling and digital media. He is also the author of three books: Reformed Not Deformed, Cheers and Tears of After-School Life, and AGB3WOE-3. Previously, he served as the Head of the Human Interest Desk at YEN.com.gh, one of Ghana’s leading news platforms, where he received several awards, including the Outstanding Achievement for Professional Conduct Award and the Best Human Interest Editor Award. Though he holds a BSc in Chemical Engineering from KNUST (2017), Ebenezer transitioned into writing and journalism, building expertise in digital investigations and marketing. He has certifications in AFP’s digital investigation techniques and a Digital Marketing Certificate from Aleph Holding. Email: ebenezerquist.eq48@gmail.com WhatsApp: +233501360650

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