Emma Grede and Kristin Juszczyk have taken the sportswear industry by storm with the launch of Off Season, a brand that fuses football fandom with high fashion. Collaborating with the NFL and Fanatics, this dynamic duo is changing how fans express their team spirit.
Revolutionizing NFL Apparel with Unique Designs
Off Season’s debut collection highlights five iconic NFL teams: the San Francisco 49ers, Kansas City Chiefs, Philadelphia Eagles, Detroit Lions, and Buffalo Bills. The lineup includes unisex puffer vests, jackets, and long coats, all designed with bold spliced patterns inspired by these teams.
Kristin Juszczyk, known for her standout game-day outfits, saw a gap in fan apparel. “Off Season was born out of my passion for high design and the desire to elevate NFL fan apparel into something truly unique,” she explained. Her innovative approach has made her a favorite among NFL players’ families, celebrity fans, and everyday supporters.
Kristin Juszczyk’s Journey from Gameday Inspiration to National Recognition
Kristin’s journey began with her self-made game-day outfits, worn to support her husband, Kyle Juszczyk of the San Francisco 49ers. Her talent quickly gained attention, especially after Olympic star Simone Biles donned one of her vests at an NFL game.
The vest featured a patchwork of meaningful elements, including a Packers tee pocket and an Olympic patch. It symbolized the creativity and craftsmanship that would define Off Season. Kristin’s designs sparked conversations, proving there was demand for stylish, fan-inspired apparel.
Emma Grede’s Vision Elevates Off Season
Emma Grede, a celebrated entrepreneur and co-founder of brands like Good American and SKIMS, brought her expertise to Off Season. Her business acumen ensured the brand would resonate with fans seeking more than traditional jerseys.
“With Off Season, we’re offering fans a unique opportunity to merge fashion and fandom seamlessly,” Grede shared. Her leadership, alongside the NFL and Fanatics, positions the brand as a game-changer in licensed sports merchandise.
A New Standard for Fan Apparel
The Off Season collection embraces premium materials and unisex sizing, catering to fans of all genders. Priced between $295 and $495, the pieces are versatile, stylish, and perfect for both game days and everyday wear.
Xaimara Coss, NFL’s licensing director, praised the collaboration. “Off Season marks a significant evolution in our licensed merchandise. It transforms fandom-inspired designs into a sought-after collection,” she said.
What’s Next for Off Season?
Available on OffSeasonBrand.com, NFLShop.com, and other team sites, the collection is just the beginning. Emma Grede hinted at exciting future plans: “We’re thrilled to share our vision for redefining fan apparel. This debut collection is just the start.”
