Juju Watkins, a rising star in women’s basketball, has joined forces with notable figures like NBA star Giannis Antetokounmpo and coach Dawn Staley to invest in Unrivaled, a new three-on-three women’s basketball league. This investment marks an important moment in the growth of women’s sports, signaling a shift toward more opportunities for players, including WNBA stars, during their off-seasons. The fundraising round for the league raised an impressive $35 million, a move that has the potential to revolutionize the future of women’s basketball.
Unrivaled’s Vision to Support Women’s Basketball
Founded by WNBA stars Napheesa Collier and Breanna Stewart, Unrivaled aims to provide WNBA players with extra income during the off-season. The league’s founders have worked hard to create an environment that not only offers financial benefits but also fosters growth within women’s basketball.
Alex Bazzell, the president of Unrivaled, emphasized how the investment from the Berman Family and others highlights the bright future ahead for women’s sports. “Our players haven’t even taken the court yet, and the foundation we are building with our partners unites unparalleled expertise, strategic insight, and an incredible product,” Bazzell said.
Juju Watkins’ Investment and Vision for Women’s Sports
Watkins, who is a sophomore guard at USC, has made it clear that her investment is about more than just securing equity. According to Bazzell, Watkins is deeply committed to helping the league succeed. She is focused on being a part of the vision for Unrivaled and its potential to reshape the landscape of women’s sports.
Bazzell explained that Watkins, unlike some others, was not just looking for a quick return on her investment. Instead, she wanted to be involved with a league that aims to create long-term success. “You need people that can see a vision and aren’t worried about ‘How quickly can you exit?’” Bazzell said, highlighting Watkins’ dedication to the project’s mission.
How the Investment Will Benefit Players
The $35 million raised will go a long way in supporting the league and its players. One of the key benefits of participating in Unrivaled is the financial rewards. The league has an $8 million pool dedicated to player salaries, with an average salary of $242,000. This figure exceeds the WNBA’s current maximum salary of $214,000, providing athletes with a more lucrative opportunity. Players will also receive equity in the league, making this an attractive prospect for rising stars.
Bazzell explained that the primary goal of the funding was to build a strong foundation for the league, allowing it to grow and evolve over time. The raised capital will help to establish the league’s infrastructure, including a new venue in Miami, which will be equipped with all the necessary resources for the players, including a childcare center.
The Future of Women’s Basketball
The investment in Unrivaled is a clear sign that women’s basketball is on the rise. As Bazzell mentioned, the market for women’s sports is still at a tipping point, and the future is full of opportunities. “When you look at women’s basketball, it’s the pinnacle of viewership,” he said, pointing out that the demand for women’s sports is growing, and it’s just a matter of time before the industry sees even more growth.
As Unrivaled prepares to launch its inaugural season on January 17, the league is set to offer exciting new opportunities for athletes, coaches, and fans alike. With a star-studded group of investors, including Watkins, the league is well-positioned to make a lasting impact on the future of women’s sports.
