Sheila Johnson, the co-founder of BET and owner of the WNBA’s Washington Mystics, is voicing her thoughts on the recent spotlight on Caitlin Clark. The billionaire businesswoman appreciates Clark’s contributions to the league but believes there’s more to celebrate in the WNBA than just one player.
Clark, the first WNBA player to be named Time Magazine’s Athlete of the Year, has made waves as a rookie, but Johnson hopes the entire league’s talent gets equal recognition. Speaking to CNN Sports, Johnson questioned why Time didn’t highlight the WNBA collectively. “When you just keep singling out one player, it creates hard feelings,” she shared.
A Season of Growth for the WNBA
Johnson noted that this year has been pivotal for the WNBA. A strong rookie draft, including Clark and Angel Reese, has driven viewership and boosted the league’s profile.
“This year, something clicked with the WNBA,” Johnson explained. “It’s not just Caitlin Clark; we have so much talent out there.” Johnson praised the impact of new players in elevating the league’s popularity. However, she emphasized that achievements across the board should be acknowledged.
Caitlin Clark’s debut season with the Indiana Fever has been nothing short of extraordinary. She earned the Rookie of the Year award and a spot on the All-WNBA First Team—the first rookie to do so since 2008. Her performance, dubbed “The Caitlin Clark Effect,” has brought the league its highest coverage and viewership in over 20 years.
Addressing Sponsorship and Recognition Gaps
Clark’s achievements also include signing a historic $28 million deal with Nike, complete with a signature shoe. Yet, the deal has sparked discussions about the lack of similar opportunities for Black players.
Johnson highlighted the disparity in sponsorship and media coverage. “They would like to get the same kind of recognition,” she said, referring to Black players who have also made significant contributions to the league.
Clark herself acknowledged the issue in her Time profile. She spoke openly about white privilege and its role in her rapid rise. “A lot of those players in the league that have been really good have been Black players,” Clark said. “This league has kind of been built on them.” She emphasized the importance of highlighting and investing in Black talent.
Applause for Caitlin Clark’s Honesty
Johnson commended Clark for addressing privilege and inequality within the WNBA. “I applaud her for saying it,” Johnson said. “We have got to work together because the WNBA is at an inflection point. I don’t want to lose that momentum.”
As one of the most influential figures in women’s sports, Sheila Johnson continues to advocate for equity and collective recognition in the WNBA. She hopes the growing popularity of the league will inspire more balanced representation for all its stars.
Keyphrase: WNBA talent and Black excellence
