Vanessa Wallace has stepped into the role of Chief Marketing Officer (CMO) at Savage X Fenty, Rihanna’s trailblazing lingerie and apparel brand. With nearly two decades of experience at Nike, Wallace brings a wealth of expertise and a passion for creating inclusive spaces.
Wallace officially joined Savage X Fenty four months ago, embarking on what she calls her “next adventure.” The brand, celebrated for redefining inclusivity in fashion, now looks to Wallace to further its mission. Her leadership will focus on brand marketing, creative strategy, membership programs, and global communications. She will work closely with Savage X Fenty’s CEO, Hillary Super, to drive the company’s vision forward.
A Visionary Leader from Nike’s Legacy
During her 19 years at Nike, Wallace made an indelible mark on the company. She led marketing efforts for the Jordan Brand in North America and launched the Jordan Brand Women’s Collective, a platform dedicated to empowering women. Additionally, she helped establish the Jordan Brand Black Community Commitment, a $100 million initiative aimed at combating systemic racism.
Reflecting on her time at Nike, Wallace shared in a LinkedIn post, “I’m grateful for my time at the Swoosh—thankful to all my teammates and transformative projects that shaped my journey.” She added, “As I step into this new role, I’m excited to build on Savage X Fenty’s momentum, lead a talented team, and unapologetically represent the culture.”
Savage X Fenty: A Brand Built on Inclusivity
Since its launch in 2018, Savage X Fenty has disrupted the lingerie industry with its commitment to diversity. By 2021, the brand had reached a valuation of $1 billion, bolstered by strong revenue growth and a loyal VIP membership base. Under Wallace’s leadership, the brand aims to continue pushing boundaries and redefining standards.
Rihanna’s vision for Savage X Fenty has always been about creating a space where everyone feels represented. With Wallace at the helm of marketing, the brand is set to further cement its role as a cultural icon in the $13.1 billion U.S. women’s underwear market.
A History of Excellence and Empowerment
Wallace’s career extends beyond Nike and Savage X Fenty. At Grassroots Promotions, LLC, she worked with renowned brands like BET, WNBA, ESSENCE, and Universal Music Group. Her expertise spans corporate communications, product marketing, and community engagement.
Her accolades aren’t limited to her professional life. Wallace is an award-winning athlete who played basketball at the University of Texas. She earned the title of Southwest Conference “Newcomer of the Year” in 1996 and was inducted into multiple halls of fame, highlighting her academic and athletic achievements.
What’s Next for Savage X Fenty?
With Vanessa Wallace as CMO, Savage X Fenty is poised for its next phase of growth. Her vision of inclusivity and her proven track record promise exciting developments for the brand. As she leads a team of creatives and strategists, Wallace is set to continue breaking ground in an industry hungry for innovation and diversity.
