Home News Black Women-Owned Eyewear Company To Design Glasses For Nickelodeon

Black Women-Owned Eyewear Company To Design Glasses For Nickelodeon

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✍🏾: @tiff.chey

VontĂ©lle is a Black women-owned African diaspora-inspired eyewear company co-founded by Nancey Harris and Tracy VontĂ©lle Green. The company, which launched in October 2020, “was founded to satisfy the demand for better-fitting vibrant, luxury eyewear designed and handcrafted to pay homage to the African, Caribbean, and Latin diaspora,” says Green.

Their most popular design is the Rwanda Wayfarers, described as a rich and beautiful textile print that enhances any melanin tone that provides versatility when worn. Through various obstacles, the two women duo pulled through an experience with many ups and downs to be a part of an industry that doesn’t have too much diversity. Who doesn’t love sunglasses? With the increase in people using this accessory to express their various personalities and style, a good sunglass can never go wrong with your daily outfit.

VontĂ©lle has announced that it will be doing a three-year licensing partnership with #ViacomCBS Consumer Products to create a children’s eyewear line centered around Nickelodeon’s beloved characters.

Harris told Finurah, “We will soon launch with SpongeBob, Rugrats, and BabyShark eyewear. We are the first African-American women-owned eyewear company to have such a deal,”

The duo told @BlackEnterprise, “Think about this: According to the Vision Council of America, one billion people worldwide need eyeglasses. In 2019, the global eyewear market brought in revenues over $139 billion and is estimated to grow to $259 billion by 2027.”

“Yet, there are less than a handful of Black eyewear manufacturers or designers. Considering 164 million American adults wear glasses and 218 million wear non-prescription sunglasses (to block sun rays), people need glasses as they are a medical necessity. We are getting into the industry at the right time with our handcrafted ethnic designs.”

In the booming eyewear industry, these women are taking the initiative to add more diversity to the game while making a statement and delivering a piece of culture through eyewear, and we love that for them. Congratulations on such a dope partnership! #BWLMđź’•

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