Eboyné M. Jackson has built a name as one of the most trusted publicists shaping the stories of today’s rising and established Black talent. As the founder and CEO of Divine Influence PR, she has turned a vision rooted in faith into a powerful agency known for delivering results, securing major media placements, and helping clients grow into influential voices across industries.
Over time, her firm has become a go-to for artists, entrepreneurs, and creators who want more than just publicity—they want purpose-driven storytelling. From working with high-profile names to launching her own brands, Jackson’s journey reflects strategy, resilience, and a deep commitment to impact.
Building Divine Influence PR Through Faith, Vision, and Strategy
From the very beginning, Eboyné M. Jackson approached her business with a clear vision, even without a detailed roadmap. She founded Divine Influence PR in 2011 with a strong belief in storytelling and a passion for helping others shine. While the early days came with uncertainty, she relied on faith, persistence, and long hours to bring her idea to life.
“I started Divine Influence PR with a vision and a lot of faith,” she explained. “It took late nights, risk-taking, and trusting God’s timing to turn that vision into reality.” As a result, every challenge became part of her growth, helping her build a firm that now stands as a trusted name in entertainment and business PR.
At the same time, her approach goes far beyond basic publicity. She combines strategy, relationship-building, and brand protection to create long-term success for her clients. This foundation has helped her agency stand out in a competitive industry.
Representing Purpose-Driven Talent Across Entertainment and Business
As her agency grew, Jackson became known for being selective about the clients she represents. Rather than focusing only on popularity, she looks for individuals with meaningful stories, clear missions, and authentic voices.
She has worked with notable figures like Spice, Sukihana, and Alicia Lyttle, helping amplify their brands and connect them with wider audiences. However, her focus remains on impact, not just visibility.
“I look for clients who have a message, a mission, and a story worth sharing,” she said. Because of this, her work often highlights voices that influence culture, inspire communities, and drive change. This intentional approach has strengthened her reputation as a publicist who builds lasting influence, not just headlines.
Expanding Into Entrepreneurship With Lifestyle and Beauty Brands
In addition to running a successful PR agency, Jackson has expanded her influence into entrepreneurship. She launched On Luxe Beauty and Luxe on 7th as extensions of her passion for empowering women through beauty and lifestyle experiences.
This move came naturally as she identified gaps in the market for high-quality, luxury products designed to make women feel confident and seen. By applying her PR expertise, she was able to build brands that connect deeply with her audience.
Moreover, these ventures show her ability to pivot and grow beyond traditional PR. They also reinforce her broader mission: helping women feel celebrated while building businesses that reflect purpose and intention.
Faith as a Guiding Force in Business Decisions and Growth
Throughout her journey, Jackson has consistently pointed to her faith as the driving force behind her decisions. From choosing clients to expanding her business, she relies on prayer and spiritual guidance to navigate each step.
“Everything I do in business starts with prayer,” she shared. Even when situations did not make sense logically, she trusted the process and moved forward with confidence. This mindset has helped her stay grounded while building a growing empire.
In addition, her faith-based approach influences how she defines success. For Jackson, it is not just about achievements but also about uplifting others and creating opportunities for the next generation.
Inspiring the Next Generation of Black Women in Business
As a Black woman in business, Jackson embraces the opportunity to bring her full identity—faith, creativity, and culture—into her work. While she acknowledges the challenges, she also highlights the strength and perspective that come with it.
She hopes her journey encourages young Black women to believe in their dreams and take bold steps toward their goals. “I want them to know their voices matter and their influence can change industries,” she said.
Ultimately, her story is one of building something meaningful from the ground up. Through Divine Influence PR and her growing ventures, Eboyné M. Jackson continues to shape narratives, elevate talent, and create space for others to succeed.
