Kalani Bagsby is turning NFL sidelines into fashion runways. As the girlfriend of Dallas Cowboys player Tyler Booker, she has become one of the most talked-about young WAGs in football. However, it’s not just her relationship that has people watching. It’s her bold, plus-size game-day fashion and her growing clothing brand, First and Fine, that are shifting the conversation about beauty standards in sports culture.
Her outfits regularly go viral on TikTok, and for good reason. From custom denim skirts to rhinestone-covered jackets, Bagsby shows up to games in looks that are loud, proud, and deeply personal. More importantly, she is doing it while proudly representing plus-size Black women in spaces that have not always made room for them.
Plus-Size Representation in the NFL Spotlight
Every week, Bagsby steps into stadiums knowing cameras will follow. Instead of shrinking herself, she leans in. Her presence alone challenges the narrow beauty standards often pushed on social media, where thin bodies are still heavily promoted.
At a time when “thinspiration” content floods algorithms and plus-size fashion brands like Chromat have closed, visibility matters more than ever. Bagsby understands that being seen is powerful. When she was featured on an NFL page as Booker’s significant other, some online users responded with negativity. Still, she refused to let hate define her moment.
“My whole thing is I just really want to let everyone know that you’re beautiful in your own body,” she told People. “You don’t have to fit a certain standard, because clearly I don’t, and I love myself.”
Her message is simple but strong: confidence takes time, but it will come.
Viral Game-Day Style and Custom NFL Fashion
Bagsby’s fashion is intentional. She does not simply wear team colors. Instead, she creates full statements.
One standout look featured a black fringe skirt with Booker’s last name printed across the front in bold white block letters. Another game-day outfit included a light-wash denim skirt with a portrait of Booker in uniform. She paired it with a black leather jacket detailed with his autograph spelled out in delicate rhinestones. She has also worn gothic-script tees with his name styled across the front, proving edgy fashion has no size limit.
Additionally, she mixes styles with ease. One week she appears in collegiate-inspired pieces. The next, she leans into glam or gothic vibes. Embellished ties, customized vests, oversized chains, and statement denim have become her signature. As a result, her looks often dominate TikTok feeds and spark conversations about plus-size NFL fashion.
From Sports Dreams to Fashion Entrepreneur
Before the spotlight found her, Bagsby had different career goals. She once believed she wanted to be a sports reporter.
“I’ve always loved public relations and managing social media and sports — that was my thing,” she told People. “I always wanted to be a sports reporter — well, that’s what I thought I wanted to be — but then I quickly realized I didn’t really like being in front of the camera.”
Ironically, love pushed her directly into public view. Bagsby and Booker began dating in college and later moved to Texas when he was drafted to the Cowboys. As her visibility grew, she decided to build something of her own. That decision led to her inclusive clothing line, First and Fine.
The brand reflects her personal style and her belief that fashion should celebrate all body types. Rather than waiting for mainstream brands to expand sizing, she is helping create the change herself.
Sports, Style, and Business Power
The connection between sports and fashion continues to grow stronger. Athletes and their partners now influence beauty trends, social media culture, and even business investments. WAGs and female athletes alike are shaping the industry.
For example, Angel Reese has expanded her presence beyond basketball into fashion and beauty spaces. Sha’Carri Richardson has secured major beauty partnerships. Meanwhile, courtside and sideline style has become its own category of influence.
Bagsby fits directly into this shift. Although she may not love the term “WAG,” she understands the platform that comes with it. She attends team and community events in standout looks, building her personal brand while supporting her partner. At the same time, she remains clear about her purpose.
“That doesn’t matter because I know I’m that representation and I know that it’s helping other girls that look like me be confident in themselves.”
Ultimately, Kalani Bagsby’s rise is not just about fashion. It is about visibility, ownership, and rewriting outdated beauty rules in real time.
